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The Housing Market
Built in Iowa City for Iowans

Buy it. Sell it.Keep the commission.

Search live Iowa listings or start selling your home in minutes — no 6% commission. À la carte pricing, capped at $10K total, with a real Iowa-licensed broker behind every step.

Free home evaluation$0 until closing · $3,995 flat listing
  • Iowa-licensed brokerage
  • Iowa City & Cedar Rapids
  • Capped at $10K

Choose your path

Which side of the table are you on?

Both journeys live in the same app. Pick the entry point that matches you today — you can flip roles anytime from your account.

I'm buying

Preapproval to keys-in-hand, every stage lives in one place.

  • Preapproval with vetted local lenders
  • Search live Iowa listings
  • Submit offers directly to sellers
  • Coordinate inspection and closing
Start as a buyer

I'm selling

Free evaluation, list, review offers, close — capped at $10K.

  • Free Home Price Evaluation
  • Listing agreement & disclosures
  • Review and counter offers in-app
  • Closing handled by licensed broker
Start as a seller

For homeowners

Curious what your home is worth today?

Answer a few quick questions and a local licensed broker will send you an updated, street-by-street evaluation of your home — with no obligation to list.

Get my home value

By the numbers

Real-estate math, finally on your side.

$10K

Max total in platform fees, ever

À la carte and capped — even on a million-dollar sale.

$30K

What a 6% realtor would charge

Typical commission on a $500K Iowa home.

$0

Pay nothing until closing

Every seller service is billed at closing — nothing due up front.

Why it works

Built around four ideas.

We took the agent out of the middle and gave you back every piece they used to control.

Direct connection

No agent gatekeepers. Buyers and sellers talk to each other and to the partners they choose.

À la carte pricing

Only pay for services you use. Home Price Evaluation is free; Listing is $3,995; Closing is $1,995 — capped at $10K total.

Vetted Iowa partners

Lenders, inspectors, photographers, and closing teams in one directory. Bring your own or pick from ours.

Real e-signatures

In-app canvas signing for listing agreements, disclosures, and offers — fully Iowa-UETA compliant.

How it works

Three steps. One platform. Real progress.

STEP 01

Tell us what you need

Buying, selling, or offering a service — pick the role that fits you today.

STEP 02

Meet your match

We connect you with vetted Iowa lenders, inspectors, photographers, and closers — or bring your own.

STEP 03

Move forward, step by step

A guided timeline tracks every stage from preapproval to closing day, with every document in one inbox.

Frequently asked

Common questions.

How is this different from a traditional realtor?

Traditional realtors take ~6% of your home's sale price — about $30,000 on a $500K home. We charge à la carte, capped at $10K, and you only pay for the services you actually use.

Is the Home Price Evaluation really free?

Yes. If we can't find a single offer for your home during the evaluation window, you owe nothing. Otherwise, only the services you choose are billed.

Do I get a real Iowa-licensed broker?

Yes. Real Deal Realty PLLC is the affiliated brokerage. Every listing agreement and disclosure runs through licensed broker review.

What if my home doesn't sell?

You can stay listed as long as you want, with no penalty for pulling the listing. The closing-services fee is only charged on a successful sale.

Can I work with lenders and photographers outside the platform?

Yes. The vetted Iowa partner directory is a convenience — you're never required to use it. Bring your own lender if you have one.
Ready when you are

Real estate for the rest of us.

Free to start. Cancel anytime. No commission, ever.