Real estate, redesigned for the rest of us.
The Housing Market is a flat-fee Iowa marketplace where buyers and sellers transact directly, with a real licensed broker behind the scenes and a vetted network of local partners on call.
Our mission
Democratize real estate. Stop paying for permission to sell your own home.
We believe homeownership and property sales shouldn’t require industry insiders, hidden fees, or confusing contracts. The wake of the Supreme Court ruling against NAR made it clear: the traditional system was built to serve agents, not everyday people.
The Housing Market uses modern technology, transparent tools, and licensed partnerships to simplify the entire transaction — and save you tens of thousands of dollars in the process.
Whether you’re buying or selling, you move forward with confidence, clarity, and control. No middleman, no “trust us,” no surprise fees.
Why we exist
$30,000 vs. $5,990.
Same Iowa sale, dramatically different math. Built around the buyer and the seller — not the commission.
Traditional
~$30K
6% commission on a $500K Iowa home
The Housing Market
$5,990
Listing + Closing, capped at $10K total
Founded by Bigad Gaber. Built for Iowa, by Iowans.
How we’re different
Three structural advantages no competitor combines.
Direct buyer/seller connection
No agent gatekeepers. Buyers and sellers talk to each other directly on our platform, and to the partners they choose.
À la carte pricing
Only pay for the services you use. No bundled commissions, no surprise fees — capped at $10K total.
Vetted Iowa partner network
Lenders, inspectors, photographers, and closing teams — hand-picked Iowa partners ready when you need them.
Real Deal Realty PLLC
The Housing Market is affiliated with Real Deal Realty PLLC, a licensed Iowa real-estate brokerage with its principal office in Iowa City. All transactions involving licensed brokerage activity are supervised by the firm’s designated broker.
[Replace before launch — needs brokerage-approved copy regarding licensed states, designated broker name, license numbers, and required Iowa Code §543B disclosures.]
Get in touch.
We answer every message ourselves — no chatbots, no ticket queues.
Ready to do real estate the right way?
Join the Iowans already buying and selling on their own terms.